Pipedrive vs. HubSpot: A Detailed Comparison of Features and Pricing

Running a business takes work. You can excel in areas like business management and sales. Still, when it comes to customer relationship management, the most minor thing can make or break your game. It would help if you were very vigilant with these things, and good CRM software takes care of all your customer needs, things that need to be in the pipeline, client communication, and all other such delicacies.

Regarding good CRM software, the debate of Pipedrive vs HubSpot has been going on forever, and we have tried and tested both. Here, we have broken down and compared the features of both to make it easier for you to choose among them.

Pipedrive Vs. Hubspot: At Glance

To put it in a sentence, Pipedrive has tools that focus on the sales team, while HubSpot mainly centers on CRM at its core and what it has to offer.

Before the detailed comparison, we have discussed the basics of Pipedrive and HubSpot.


Pipedrive is made with the sales team's perspective, where they can put in little work independently. They can quickly start working on it with barely any coding involved. Its ease of use has made it most common among people who could be more in the technical field.

Some pros and cons of Pipedrive are:


  • Easy setup
  • Interactive interface
  • Email integration
  • Built-in calling system
  • Customizable management of pipeline


  • Lack of hierarchal views
  • Limited reporting
  • Limited integration


HubSpot was made with inbound marketing kept in mind. Its primary focus in customer relationship management is engaging customers through content marketing, social media marketing, search engine optimization, and branding. Social media marketing and SEO blogs have also made this inbound marketing strategy in CRM.

HubSpot marketing automation options are straightforward to use and built with such sophistication that the most challenging tasks can quickly be done by anyone. It doesn't matter if you don't know how to code; you can easily make your way through the most complex workflows with so much ease.

Lastly, let's remember why HubSpot is called the one-stop marketing solution: it has many built-in applications like marketing automation, CRM, CMS, sales, and service hub. It helps you manage all your activities in one place, making them more effective and efficient.

Some pros and cons for HubSpot are listed below


  • Focused on inbound marketing
  • All-inclusive platform
  • Very easy to use
  • Extensive integrations
  • Free CRM
  • Great training and support
  • Wide range of customizations


  • A bit complex for the sales team
  • Limited pipeline customizations

Pipedrive Vs. Hubspot: Which One Has The Better Features

Pipedrive and HubSpot are a few of the best CRM software platforms, but they cater to different business models. So, suppose you are about to get one, or you are switching from one to another. In that case, this detailed comparison will make deciding between the two easier for you.

Ease of use

Pipedrive has an intuitive interface, allowing seamless and straightforward navigation through the platform. It is easier to understand, but so is HubSpot. HubSpot has a steeper curve due to so many features. The overall interface is very user-friendly. The straightforward drag-and-drop interface has made going through different features even more manageable.

Sales pipeline

With Pipedrive, you can get an unlimited pipeline, which is easy to set up. In contrast, the pipeline options are limited for HubSpot, but it surpasses it with its customization options. You can easily customize the pipeline according to your preference.

Contact management

The contact management for Pipedrive is based on simpler web forms and smart contact data. Still, the options are limited, and this feature is only available in some plans. The HubSpot contact management is extensive, with a capacity to handle a database of over 20 million businesses. Isn't that amazing?


There are certain free email automations available for HubSpot. With paid plans, you can get many additional options as well. With Pipedrive, the automation is all paid, and you can access some of them at certain stages of sale, implying that not all automation options are available at all times.


Around 480 external integrations are available with Pipedrive, while with HubSpot, you can get more than 1500 integrations. Both CRM software platforms allow you to customize your integrations according to your needs.

Customer support

Pipedrive offers 24/7 customer support through chat, and HubSpot offers it through email. However, the top two plans allow phone conversations and contact in case of any CRM-related query. We can say that the customer support system is sound for both of them but could be improved.


Pipedrive can scale growing businesses, but it needs more for larger enterprises. However, scalability is one of HubSpot's strongest suits. Whether it is a small business or a larger enterprise, you can find tools in sales, marketing, and service, supporting businesses for all your requirements.


HubSpot allows you many customizations, whether in dashboards, reports, emails, or landing pages. You can make it according to your needs for all different business tools.

Pipedrive offers customizations to the pipeline and dashboard, which, according to our point of view, is a bit limited and could be more extensive.

The Cost Comparison

The pricing for Pipedrive and HubSpot are distinct from each other. Yet, both can be very affordable, depending on your needs. Depending on your needs, you can decide which one is cost-effective.


The basic pricing structure for Pipedrive is as follows:

  • Essential: $14.90 for a month/user
  • Advanced: $27.90 for a month/user
  • Professional: $49.90 for a month/user
  • Power: $64.90 for a month/user
  • Enterprise: $99 for a month/user

Besides this, you can get a 14-day free trial to help you decide if it suits your needs. Further, you can get a 32% discount if you subscribe to the annual package.


The basic pricing structure for HubSpot is:

  • Free Tools: Free
  • Starter: $20 per month
  • CRM Professional: $1,600 per month
  • CRM Enterprise: $5,000 per month

If you go for an annual subscription, the prices become much lower. You will even get a 14-day free trial period for the paid services of HubSpot. For two of the higher-priced packages, there is an additional one-time cost that you have to pay for the package.

Hubspot offers many other additional services which can be included in the package. These are:

  • Additional contacts
  • Transactional emails
  • More reporting dashboards
  • Phone support
  • Onboarding and training services

Overall, from a cost perspective, if you have an extensive business and are looking for many features in a cost-effective mode, HubSpot is for you because it allows you to access all the updates within the same package. However, for starters, pipedrive can also be a good option.

Our Final Vote On Pipedrive Vs Hubspot

There is no doubt that both Pipedrive and HubSpot are the most effective customer relationship management software platforms available in the market. One can never deny their contact management, sales, tracking leads, and many other great features.

But in the end, if you are looking for a long-term solution, then HubSpot is for you. Pipedrive is mainly for startups, but when you are to scale up, this falls short. It is best to stick to HubSpot, avail the free features first, and then move to the paid options as your business CRM needs to grow.

By this end, you can decide on the best CRM software for you. Let us know if you have any other queries regarding Pipedrive vs HubSpot.


Your CRM Should Multiply Your Company's Success.

Your CRM determines how efficient your revenue team can be.

  • Imagine your sales cycle dropping quarter by quarter
  • Imagine your return on ad spend skyrocketing
  • Imagine your churn dropping without any new feature updates

All of this is possible with a powerful CRM and a partner you can rely on.