HubSpot Vs Salesforce: A Thorough Comparison

Have you ever had to wear clothes a size bigger or smaller than yours? You make it work somehow, but it always keeps bothering you, and you can tell it isn't the right fit. It's exactly the same case when it comes to the right CRM software. Customer Relationship Management Software doesn't go with the one-fits-all policy. What might work for someone else might not work for you.

So, you should thoroughly research before choosing the right software. Here, we have done a detailed comparison of HubSpot vs Salesforce and which is better regarding its features, ease of use, customization and pricing.

If you still need clarification on the two, we hope that by the end of this, you can make a decision.

HubSpot vs Salesforce at a Glance

We all know when it comes to big CRM systems, HubSpot and Salesforce are always the top two. Before we move on to their evaluation and contrast, let's first look at the basics of both and what they have to offer.


HubSpot was among the first to bring out that inbound marketing can help nurture customers better and bring more customer satisfaction. It offers great CRM, marketing, and sales tools, and not only that, but its ease of use and integration is something that sets it apart from others.

Though it was thought that HubSpot was only good for small businesses, with its recent updates, it has become equally good for mid-market businesses as well.


Salesforce has been in the market since 1999, and at one point, it was the best among all the CRM systems. It has streamlined customer relationship management with its amazing contact management and workflow automation. Although Salesforce has ruled the market for quite some time with advancements and other CRM software in the market, it has become outdated.

We’ll discuss the pros and cons of the features in detail in the next sections.

Hubspot Vs Salesforce: Which One Has The Better Features

Both HubSpot and Salesforce are great, and in the end, it all comes down to what suits you the best and what works for your business needs. However, here we are breaking down the features that will help you decide.

Salesforce features

Salesforce offers most of its features that are sales-oriented. It has great tools to start with, and later on, you can even integrate other tools into it. One of the best features of Salesforce is the Einstein- AI automation tool, which automatically directs you to your next step, making the process easier for you.

Some other main features offered by Salesforce are:

  • Contact and account management
  • Task management
  • Email marketing
  • Customer contract management
  • Knowledge base
  • Opportunity and pipeline management
  • Dashboards
  • Forecasting

If you go on the Salesforce website you will see some catchy names like Customer 360 and many such names. Under these separate services, you will find the basic features mentioned above. So don't let these product offers fool you because they are all the same features under a different name.

HubSpot features

One thing you will find at HubSpot is transparency. They don't sugarcoat things to make them more appealing. Some main features offered by HubSpot which will change your customer relationship management game are:

  • Pipeline management
  • Contact, deal, and task management
  • Sales automation
  • Document sharing and meeting scheduling
  • Live chat
  • Email templates
  • Predictive lead scoring

There are not only these but also different hubs under which you can find tools to help you in specific areas. The Service Hub is for you if you want to scale up your customer service and interaction. It has many features like ticketing, live chat, email and chat tickets, customer service automation, and knowledge base creation and management, which creates a very streamlined process for customer service.

Landing pages, email marketing, and all other marketing-related things are handled under the marketing hub. Finally, a newer addition to HubSpot is the CMS. It mainly focuses on content marketing, SEO, and improving your business's overall lead generation needs.

Looking at these features, we can say that where Salesforce mainly focuses on the basic CRM features, HubSpot also covers all the related departments along with the CRM.

The Cost Comparison

The pricing is mainly based on the features you want to add and how many customers you want. Here, we have taken 50 as a sample and compared the price between the two.


Here’s the total ownership cost for Sales Cloud Enterprise:

  • $7,500 for the enterprise plan pricing of 50 users
  • $5,000 will be the setup fees
  • $375 will be the supporting cost, which will include 20% of the net cost for 24/7 phone support and 5% for U.S.-based support
  • $27,000 for 50 users for outbound calling
  • $30,000 for 50 users for AI sales automation
  • $45,000 for 50 users for proposals and quotes add-on
  • Pardot marketing automation for $15,000 and Pardot licensing for your team for $30,000
  • $15,000 for trailhead education

All of these prices are just the basics. If you want further automation, you can customize it, which will make up the cost to around $200,000 per year, which, if speaking rationally, is too much for you to spend when you are just starting up. CRM software facilitates you, not burdens you, so choose wisely if you are willing to spend this much on customer relations.


Now, let's move to the total ownership cost for HubSpot Sales Hub Enterprise:

  • $6,000/month for Enterprise plan pricing
  • $3,000 for the setup
  • Support costs, Outbound calling, Proposals and quotes and Sales automation are all included in the plan.

With plenty of add-ons, all this cost will make about $75,000 per year.

Many CRM features are already included in the plan, but if you want to add any other customizations to it, you can add them within a very reasonable price range.

By the clear analysis of both, we can clearly tell that HubSpot has won the pricing battle.

Our Final Vote on Hubspot Vs Salesforce

Ultimately, the debate of HubSpot vs Salesforce comes down to your business model and features that suit your requirements.

Salesforce is mainly used by high-level reps because the features are not that easy to use. Overall, the customers already using it are quite happy with it, but for newer businesses, people opt for something other than Salesforce.

In comparison, HubSpot is very scalable and easy to use. You don't have to hire a professional for this. Anyone in your team can learn to work with the tools, and every now and then, you will see growth in the tools, which ultimately influences your business growth.

Now concluding this debate in one line, which is that if you want to grow and retain the efficiency of your CRM processes, then HubSpot is for you. The best thing that makes HubSpot our choice is the leverage and ease you can have because with Salesforce you cannot move forth that easily.

All in all, if you are looking for seamless CRM software that will not only make business easier for you but also help in its growth, then HubSpot is the best option for the features, pricing, scalability, or customer response. Try it for yourself, and let us know what you think of it.



Your CRM Should Multiply Your Company's Success.

Your CRM determines how efficient your revenue team can be.

  • Imagine your sales cycle dropping quarter by quarter
  • Imagine your return on ad spend skyrocketing
  • Imagine your churn dropping without any new feature updates

All of this is possible with a powerful CRM and a partner you can rely on.