Identify your top-performing marketing channels so your team can allocate budget to the highest returning activities.
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Let's walk through an example together.
Your CRM stores every interaction a visitor has with your website. We leverage the HubSpot API to pull page views and store that data in a way you can use it. This means you're not locked into using the typical tools and can define your own attribution model.
Once we have the interactions, we can store them on your deals in HubSpot. We calculate data like close won rate, average sales price, time to close a deal, and deal velocity. From there, we can identify the channels and assets that have the largest impact.
Once we pull all the interactions and store the data on our deals, we can assess which channels have the largest impact on revenue, conversion rate, and deal velocity. The winners are the channels to double down on.
A report from a custom attribution model to show how each channel at each position impacts revenue and conversion. This client discovered that organic search and email marketing vastly outperformed other channels they were spending $100,000+ on like tradeshows.
"When we reached out to Kevin Mead, we were left in a sticky situation from a previous HS developer who left us in a bind. We had a HUGE event that was going live in 7 days and our previous developer overpromised and undelivered, in a MAJOR way. We are a corporate company with over 30 employees and we were responsible for ensuring this project was going to work. Kevin CAME TO OUR RESCUE. He hit every deadline that he told us he would. We couldn't recommend Kevin enough."
"If you are in need of someone willing to think outside the HubSpot box to maximize your organization's potential, Kevin is the guy to call! He provided regular updates on his work and was always willing to get on a call to walk me through his progress/process. Kevin helped deliver customer marketing attribution reporting and did so faster than the anticipated timeline. I cannot recommend him enough!"
"Kevin is the ever-elusive marketing ninja, what makes him so unique is his absolute talent in so many different areas. He brings measurable value in his exceptional demand generation marketing, CRM management, digital advertising, and website+ landing page design and building. Every department within our company relied heavily on Kevin as he was a true asset to every team."
Your marketing attribution defines how effective your marketing will be. Imagine your return on ad spend skyrocketing. Schedule a meeting so we can talk about attribution!
