A HubSpot Salesforce integration comes up in two situations: you're running both systems and need them in sync, or you're moving off Salesforce and onto HubSpot. This guide covers both — because the right approach is very different depending on which one you're in. It's one of the HubSpot integrations we build most often.
Do HubSpot and Salesforce integrate?
Yes. HubSpot has a native Salesforce connector that syncs contacts, companies, deals and opportunities, and activities, with field-level control over which system wins for each field. It's reliable for standard objects; more involved mappings (custom objects, complex ownership rules) may need custom logic or middleware on top.
Running HubSpot and Salesforce together
The most common setup: marketing runs in HubSpot, sales runs in Salesforce, and a two-way sync keeps leads, contacts, and activity aligned so neither team is flying blind. The single most important decision is the source of truth for each object — get that wrong and the two systems overwrite each other. We define those rules up front so the sync stays clean.
What to sync between HubSpot and Salesforce
- Leads & contacts — kept aligned so marketing and sales share one view of the person.
- Companies & accounts — mapped cleanly with clear ownership.
- Deals & opportunities — pipeline visible in both systems.
- Activities — emails, calls, and meetings logged where each team works.
- Lifecycle & lead status — so handoffs between marketing and sales are unambiguous.
Migrating from Salesforce to HubSpot
If the goal is to consolidate on HubSpot, the integration becomes a migration bridge. A clean migration maps Salesforce accounts, contacts, opportunities, and activities into HubSpot, preserves history, and rebuilds automations and reports. Running the sync in parallel during cutover lets you validate the data in HubSpot before you switch Salesforce off. If you're comparing platforms first, our HubSpot vs Salesforce breakdown helps.
HubSpot Salesforce integration FAQs
Does HubSpot integrate with Salesforce?
Yes. HubSpot offers a native Salesforce connector that syncs contacts, companies, deals/opportunities, and activities between the two systems, with field-level control over sync direction. For more complex needs it can be extended with custom logic or middleware.
Can you use HubSpot and Salesforce together?
Yes, and many companies do. A common setup runs marketing in HubSpot and sales in Salesforce, with a two-way sync keeping leads, contacts, and activities aligned. The key is deciding which system is the source of truth for each object so the two don't fight over the same record.
How do I migrate from Salesforce to HubSpot?
A clean migration maps Salesforce objects (accounts, contacts, opportunities, activities) to HubSpot, preserves history, and rebuilds automations and reports in HubSpot. Running the native sync in parallel during cutover lets you validate data before turning Salesforce off. We scope and run these migrations so nothing is lost.
Syncing the two or moving off Salesforce? Our revenue operations consulting team scopes it — book a discovery call.