The Excellent Process Playbook

Discover how to improve a process by 10% to 30% with data with 6 case studies and 12 total plays:

  • 4 Conversion Plays
  • 3 Data Plays
  • 5 Productivity Plays
excellent process playbook
vnfCJaP$s (1)-min

The Excellent Process Playbook

Discover how to improve a process by 10% to 30% with data with 6 case studies and 12 total plays:

  • 4 Conversion Plays
  • 3 Data Plays
  • 5 Productivity Plays

Hear from the 56 Leaders We've Built Processes for

Here are some of the plays included

✔️How increasing lead response time added $7k in new MRR per Month

✔️How increasing show rate by 22% added $4.2m in Run rate

✔️How to identify top performing lead channels for a 45% increase in ROAS

✔️How to add $22k in annual contract value in a week with a product integration

✔️How to 3x a process' output with productivity automation

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Hi, I’m Kevin 👋

I’ve built business processes for 56 companies.

I get amped up when clients improve their business by 10% to 30% with slight adjustments in their process.

My goal is to share real situations with data to back up strategies.

Follow along to learn how to build excellent processes.

Full Table of Contents

  • Introduction
    • My First Process
      • First Process Results
    • Isn’t Operations a Cost Center?
    • What is an “Excellent Process”?
  • Conversion Plays
    • Conversion Benchmarks
    • Lead Response Time
    • Tighten Qualification
    • Increase Show Rate with Texts
      • Show Rate Results
    • Increase Contract to Close Rate
    • How to Find Conversion Opportunities


  • Data Plays
    • Common metrics
    • Identify Top Marketing Channels
      • Marketing Attribution Results
    • Integrate Your Product
      • Product Integration Results
    • Identify Top Performing Segments
  • Productivity Plays
    • Automate the Research Process
    • Speed Up Contracts
    • Collect Data with Playbooks
    • Tier Your Leads
    • Automate Follow Up
    • Productivity Results
  • Next Steps

Download the Full Process Playbook

Discover the most consistent ways to grow a business based on the work I've done for 56 companies.

The full playbook includes 33 pages with 12 total plays and 6 case studies.

vnfCJaP$s (3)-min